Spokesman Report
Islamabad: PC Hospitality is set to introduce a new benchmark in luxury hospitality with the planned soft opening of Pearl-Continental Hotel Attabad Lake, Hunza, in May 2026, in collaboration with Road & Story, its strategic development partner.
Nestled along the pristine banks of Attabad Lake, the hotel offers a rare combination of
natural beauty and refined comfort. Surrounded by towering mountains and crystal-clear turquoise waters, the property offers panoramic views from its rooms, dining venues, and public spaces, positioning it among Pakistan’s most scenic hospitality destinations.
The hotel will commence operations with an initial inventory of 35 well-appointed rooms and one signature restaurant, offering guests a curated experience of comfort, cuisine, and personalized service. Upon full completion, the property is will feature a total of 117 rooms, several dining outlets, versatile banquet and event spaces.
Designed to cater to both leisure and corporate travelers, Pearl-Continental Attabad Lake blends contemporary architecture with the region’s natural landscape. The property aims to deliver five-star hospitality standards, complemented by immersive experiences that celebrate the unique culture and beauty of Gilgit-Baltistan.
Speaking on the upcoming opening, Mr. Bastien Blanc, CEO PC Hospitality shared:
“Pearl-Continental Attabad Lake represents our continued commitment to expanding
premium hospitality experiences in Pakistan’s most breathtaking destinations. This property is not only a hotel, but a destination that offers guests an opportunity to connect with nature while enjoying world-class service and comfort.”
Sharing the developmental prespective, Mr. Yasar Rashid, CEO, Road & Story added, “ The property has been developed in line with modern international sustainability and enviornmental standards and incorporates accessibel design principals. The collaboration with PC Hospitality reflects a shared commitment to make Pearl Continental Hotel & Resort at Attabad Lake a defining addition to the country’s hospitality sector.””
With its strategic location and exceptional offerings, the hotel is expected to attract both domestic and international travelers seeking luxury, tranquility, and adventure in Northern Pakistan.
