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Holding Social Media Platforms Accountable

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 Saba Bibi  

In the digital age, social media platforms have become an integral part of our lives. They connect us, inform us, and empower us in countless ways. Yet, beneath the glossy surface of connectivity, a darker reality persists – the unchecked spread of misinformation and hate speech. It’s high time we demand greater accountability from these platforms for the sake of our society and democracy.

The power of social media to shape public opinion and influence decision-making is unparalleled. Unfortunately, this influence is not always wielded responsibly. Misinformation, often spread intentionally, can have dire consequences. From false health claims to political conspiracies, the consequences can be far-reaching, leading to real-world harm, from violence to public health crises. Here are some of the main effects of social media on public opinion and decision-making:

Social media can expose people to diverse perspectives and information that they may not encounter otherwise. This can broaden their horizons, challenge their assumptions, and inspire them to learn more about different topics and issues.

Social media operates differently from traditional media, transcending national borders and potentially offering a window of hope. The leadership of these platforms resides outside the confines of dictatorial states, which means that their role in violence can be mitigated before a spiral into mass violence occurs.

Social media can also have negative effects on public opinion and decision-making by spreading misinformation, propaganda, or hate speech. Social media can be used to manipulate, deceive, or polarize people by presenting false or biased information as facts, appealing to emotions rather than reason, or creating echo chambers that reinforce existing beliefs and prejudices. For example, social media has been used to interfere with elections, incite violence, or promote extremism.

Equally alarming is the rampant spread of hate speech. These platforms have become breeding grounds for bigotry and discrimination. Hate speech not only perpetuates stereotypes but can incite violence, deepening divisions in society. When platforms enable such behavior without repercussions, they essentially become vehicles for the erosion of the social fabric.

The Rohingya refugee crisis in Myanmar: A campaign of hate and misinformation was conducted, loaded with derogatory and dehumanizing language against the Rohingya Muslim minority. This fueled widespread violence and forced displacement of more than 700,000 Rohingya people to neighboring Bangladesh since August 2017.These examples show how misinformation and hate speech can have devastating consequences for individuals and communities. They also highlight the need for effective measures to counter them and to protect human rights and dignity.

The need for greater accountability is clear. Social media companies argue they are merely neutral platforms, but they’ve evolved into powerful media entities with a moral responsibility. Accountability measures are not an attack on free speech but a defense of it. By curbing misinformation and hate speech, they can ensure a more informed and civil discourse.

To achieve this, we must consider implementing stricter content moderation policies and algorithms designed to detect and limit harmful content. Transparency is key; these platforms must be open about their moderation processes and how decisions are made. User reporting should be taken more seriously, and appeals processes must be fair and accessible.

Social media platforms must face consequences for inaction. Legislation can play a crucial role in this. Governments should create regulations that impose fines or penalties on platforms that fail to curb misinformation or hate speech effectively. This can incentivize companies to take a proactive stance in combating harmful content.

Furthermore, investing in media literacy and digital education is vital. Users need to be equipped with the skills to critically evaluate the information they encounter online. Social media platforms can play a role in this by promoting reliable sources and flagging dubious content. Holding social media companies accountable would send a strong message to other tech firms that develop and design technologies with significant societal impacts. It is more critical than ever that we hold social media companies accountable for hate speech, specifically in the context of conflict and war.

In conclusion, social media platforms are not exempt from responsibility for the spread of misinformation and hate speech. The consequences of their inaction are real and devastating. To preserve the integrity of our digital societies, we must demand accountability, transparency, and stricter regulations. It’s time for social media platforms to step up and help curb the misinformation and hate speech monster they’ve inadvertently created. Our collective future depends on it.

Writer is currently pursuing my Bachelors in Defense and Diplomatic Studies from Fatima Jinnah Women University, Rawalpindi

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