Islamabad :Zoha Zuberi a renowned singer/song writer based in Islamabad, has recently released her new single “Kyun Chal Diye”. Zoha Zuberi made her mark with a national song, “Naaya Pakistan” in 2018 and swiftly made her place in the Pakistan Music Industry. After her first EP release in February of 2019 she has been working in collaboration with prominent brands and artists across the country. She has been performing in national festivals and concerts in every major city across Pakistan ever since.
In her interview, Zoha gave us an insight of how she felt about the song, “It’s obviously a special feeling, every time I go on stage or in the recording studio I remember to stay humble while staying true to my music. The song is different from all my other songs but I think my fans loved it, which is important”
The concept of the video was also her own idea to which she said, “The video takes its inspiration from life itself. When you watch it go past you it feels like a story that has a beginning and an end. Yet no matter how hard we try, the story will never make sense. There are people & friends around you that might stand close to you, yet have no consequence on your mood. You might be doing nothing substantial in life, yet you can still look cool while doing nothing. That is what being alive is like… that is what this video is all about. It doesn’t make sense but it’s fun to watch”. The video, which was directed by Balach Khan was produced by Ingenious Captures while its art direction was done by Bilal Kazi has been received with a lot of positive sentiment across all social platforms.
On her future plans Zoha said, “There is a lot coming your way actually, I have a song coming out almost every month from now on”.
The music production of the single was done by Ali Mustafa, who was ecstatic about the release, “The music falls in the genre of retro pop and is something you don’t really see happening in Pakistan alot”, said the music producer, “we wanted to experiment with Zoha’s versatile voice and as expected it worked out very well” he concluded.