Spokesman Report

Islamabad: Hashoo Group is delighted to announce the appointment of Mr. Azam Jamil as Special Advisor to the CEO, Education. A true pioneer in the hospitality world, Mr. Jamil brings with him decades of excellence, from becoming the first Asian Director for Best Western Colorado, managing 80 hotels across the state, to leading iconic hotel launches across Islamabad, Kabul, Dushanbe, Shigar, and Khaplu as Corporate Director at Serena Hotels. His previous tenure as COO of Hashoo Education Division helped elevate education standards and operational efficiency nationwide. Most recently, he served as Chief Hospitality Officer, spearheading new ventures under the Beaconhouse Group umbrella.
An alumnus of Cornell’s School of Hotel Administration, Mr. Jamil is also widely regarded as an influential trainer, strategist, and motivational speaker, having delivered impactful sessions to leading banks, multinational corporations, and academic institutions across the country.
His multifaceted contributions extend to the public sector as well, where he served as Minister of State for Tourism Coordination and Chairman of the Pakistan Tourism Development Corporation (PTDC), playing a pivotal role in shaping national tourism policy and infrastructure.
His return to Hashoo Group marks a strategic step forward in the group’s commitment to delivering world-class hospitality education including through the Hashoo School of Hospitality Management (HSHM), developing globally competitive talent with internationally recognized qualifications and future-ready leadership skills.
Bastien Blanc, CEO of Pearl-Continental Hospitality Division, Hashoo Group, stated: ” We are honoured to welcome back Mr. Azam Jamil in this prestigious capacity. His unmatched experience, leadership acumen, and dedication to nurturing future talent align perfectly with our mission to continue to invest in education, innovation, and excellence across the hospitality sector. The future of hospitality just got stronger.”
Education plays a pivotal role in nurturing future hospitality leaders, and Hashoo Group remains steadfast in its commitment to strengthening Pakistan’s educational infrastructure in hospitality and tourism—ensuring the country is equipped with a skilled, future-ready workforce that can propel sustainable tourism growth and elevate service standards nationwide.