Staff Reporter
KARACHI: CarFirst, Pakistan’s most trusted used car trading platform in the digital automotive industry has announced that it has once again signed Wasim Akram the legendary sports icon as their brand ambassador for 2022. CarFirst aims to become the best-used car trading platform in Pakistan and by bringing the most known and loved cricket legends for their brand promotion.
CarFirst’s campaign also focuses on promoting brand advocacy through reuniting one of the greatest partnerships in cricket history by bringing the legendary pacers 2Ws (Wasim Akram and Waqar Younis) together on one screen for the first time after 26 years. Legendary duo Waqar and Wasim together are still remembered as the most lethal old-ball partnership in cricket world of all time. With this collab, CarFirst has injected much-needed excitement into the used car industry.
According to Raja Murad Khan, Founder & CEO of CarFirst, “We’re excited to work with Wasim Akram once again, his fan following and trusted words will take the CarFirst to another level in 2022. CarFirst promises to deliver its customers not only the best, but the fastest service all over Pakistan, and aiming to grow by having Wasim as part of the team automatically sets every speed benchmark to the pace of his Yorkers.”
Commenting on the collaboration, Wasim Akram has said “It’s a pleasure to once again work with a brand that is so focused on exceeding customer expectations by consistently coming up with new technological innovations to revolutionize how used cars are traded in Pakistan. I look forward to embarking on this journey with them.”
This partnership will allow CarFirst to leverage the fan following and credibility of Wasim and Waqar to spread its brand message of transparent & hassle-free car buying & selling.