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Telenor reveals key trends shaping Pakistan’s digital landscape

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Staff Reporter

LAHORENearly 73% of Pakistanis believe that their quality of life has been enhanced with greater connectivity with friends and family, a new report released by Telenor Asia has revealed.

The report titled “Digital Lives Decoded”, released in conjunction with Telenor’s 25th anniversary in Asia, surveyed over 8,000 mobile internet users across eight countries in South and Southeast Asia (Bangladesh, Indonesia, Malaysia, Pakistan, Philippines, Singapore, Thailand, and Vietnam). The report revealed a common appreciation for the benefits of an “always-on” life – that mobile connectivity enriches relationships, delivers convenience, and makes it easier for people to participate in the digital economy.

“It is often reported that mobile usage comes between people, distracting users from those around them and damaging relationships and interpersonal communication skills. However, this study dispels that notion. Compared to before the pandemic, mobile data usage has more than doubled in most Asian markets, reshaping how we communicate at work and at home. Interestingly, this survey shows that people want the changes in digital use and their daily lives to stay. In fact, they continue to immerse themselves in a digital world despite rules on travel and social interaction being relaxed,” said Jørgen Rostrup, Head of Telenor Asia.

Irfan Wahab Khan, Chief Executive Officer, Telenor Pakistan said, “In this constantly evolving world where there are more devices than people, how does that technology translate to a socioeconomic uplift is up to innovative solutions that we work towards. The mobile revolution has not only been a major contributor to global economic development, but also truly empowered people in countless ways. It’s bringing the world together with each passing day and carving the path for Pakistan to become a technological powerhouse with an abundance of employment and entrepreneurship opportunities.”

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