Islamabad :Pink Ribbon has launched World Cancer Day campaign in collaboration with Islamabad Chamber of Commerce and Industries. This initiative aims to reduce thousands of preventable deaths each year with joint efforts.

First lady Mrs Samina Alvi participated in the event as chief guest. Speaking on the occasion, the first lady highlighted the role of awareness regarding prevention and early detection. She stressed the audience to play their role in highlighting the issue of cancer at national and constituency levels to spread awareness.
Founder and CEO of Pink Ribbon Mr Omer Aftab said that cancer affects more than 300,000 people each year in Pakistan. On this world cancer day, we have the opportunity to address the issues regarding cancer prevention and early detection.
He said 40 per cent cancer can be prevented through adopting a healthy lifestyle and other 60 per cent can be cured if detected early and treated properly.
President ICCI Sardar Yasir Ilyas said that we need cohesive efforts to reduce the cancer burden in Pakistan. It is crucial to raise awareness and education about cancer, encourage people to adopt a healthy lifestyle and persuade governments and individuals across Pakistan to take actions against the disease.
Dr Uzma Qasim (Oncologist) addressed the all-women audience on the need for self-examination, regular medical check-ups and healthy lifestyle. The session was attended by hundreds of females, who greatly benefited from the session.