KARACHI: AutoJin, one of Pakistan’s largest provider of automotive accessories and modifications, has opened doors to its first retail outlet in the metropolitan city of Karachi. With 10,000 square foot space that can accommodate up to 15 vehicles at once, the store is designed to serve as a hub for people to bring their 4×4’s for a host of upgrades all under one roof.

The launch event was attended by well-known business personalities, members of Pakistan Chamber of Commerce, top bankers and figures of the corporate world. His Excellency Mr. Thatree Chauvachata, Consul General of Kingdom of Thailand, was the Guest of Honor at the event alongside Mr. Apipan Cheecharoen, Deputy Consul General of Kingdom of Thailand. Mr. Chauvachata stated ‘I am very happy and impressed to see such fine quality of products from top Thailand brands in Pakistan.’

Mr. Abdul Khalique Jafrani, Chairman Pakistan Electric and Electronics Merchant Association, was also present at the occasion. He stated ‘Pakistan is a growing market for car accessories products and I am happy to see AutoJin serving as the leading, trusted car accessories brand. The brand name is a hallmark for superior quality and amazing customer service which is something I’ve experienced firsthand being a customer here for quite some time .’

Muhammad Affan, CEO AUTOJIN commented at the inauguration; “We are witnessing a host of new entrants in the automobile sector with SUVs and sedan cars in Pakistan. This has given rise to healthier competition not just in a the automotive sector but in the accessories marketplace as well. In the modern era where everyone wants exclusivity, accessories provide an affordable and unique opportunity to add multiple products and features not offered from factory in most vehicles. At Autojin, we couple distinct products with  professional insights and experiences of our staff about specific products to create a unique experience for customers.”

The launch of Autojin’s first retail outlet is a great initiative for customers who had to previously wait in long queues inside accessories markets with congested parking space and poor customer service. The company aims to open more locations in Islamabad and Lahore in the future. According to the data of Pakistan Bureau of Statistics, there are more than 23 million vehicles registered in Pakistan as of 2019. Pakistanis have their favorite rides very close to their hearts, therefore automotive accessories are one of the top growing markets within the country. This has also resulted in growing innovation in the industry, giving rise to brands like AutoJin.