Lahore: White Ribbon Campaign Pakistan arranged “White Ribbon Ride” to end violence against women, in collaboration with “Crazy Horse” and HOG Pakistan. Motorcycle riders holding White Ribbon flags and white ribbon placed on their jackets and helmets departed from Lahore Polo Club and reached Indigo Heights. With passion and purpose, the group rode across Jail Road, Main Boulevard, Liberty Market, and Hussain Chawk to highlight the message of White Ribbon.
The activity was the part of 16 Days of Activism to End Violence against Women, commemorated each year starting 25 November to 10 December.
It was men reaching out men activity in which bikers spread the message that beating women or violence against women is not cool. Riders took a pledge never to commit, excuse and remain silent about violence against women and they invite others to join the men’s movement to end the violence against women. A movement of men who are not afraid to stop violence against women.
Talking to the media CEO White Ribbon Mr Omer Aftab said that “We need millions of men as change agents to end violence against women.” Eradicating violence against women from society is not possible without engaging men.
One of the representatives of the bikers group showed a deep concern with the victims of violence and said a good Muslim and a good human being would never harm any women around him and we must protect the women suffering from violence.
Managing director of Indigo Heights Col. (r) Ahmad Fazeel Khan said Indigo Heights is a proud sponsor of the activity. It’s an exciting initiative where riders who look cool and ride powerful bikes, talk about Respectful Relationships and solutions to tackling violence against women.