Our Correspondent
KARACHI: One of Pakistan’s leading e-commerce-based lifestyle brands – Chahyay.com– has launched a range of health and beauty products to the Pakistani market and ever since its launch, it has continued to grow. Chahyay is the first Pakistani brand to allow consumers to buy customized furniture and home accessories online. With the foray into health and beauty, the brand aims to become Pakistan’s foremost lifestyle shopping destination, with everything available at the click of a button.
With the health and beauty segment on the rise, along with consumer’s increasing reliance on online shopping, the brand achieved huge success right after its initial launch. As the time passes by, and demand for quality products and white glove services increased, investors got the confident to double down as the business was going through hyper growth. Pakistani-American entrepreneurs Mohammad Arsalan, and Omar Mahmood selected the start-up Chahyay.com as their first investment into the local Pakistani market who were later joined by Mikaal Zulfiqar. Having built and managed successful companies in the United States, they plan to introduce proven E-Commerce, Customer Experience, and Digital Strategies in Pakistan, as well as continue to build strategic alliances and identify further areas of investment opportunity in Pakistan.
Chahyay has distinguished itself from other e-commerce brands in terms of reliability, standards and personalized customer service. The brand has been successful in countering the online scamming culture when it comes to shopping for large, expensive articles like a bed, sofa set, or dining table set. This business also focuses on producing high-quality Pakistani craft that is not just contemporary but also strictly meets international high-quality control standards put in place by experienced professionals.