ISLAMABAD: Pakistan Cables e-store won the 8th Federation of Pakistan Chambers of Commerce and Industry (FPCCI) Achievement award for being the first in the wires and cables industry to enter the e-commerce segment in Pakistan. The awards ceremony was hosted by FPCCI in recognition of the praiseworthy contributions in development of different sectors of national economy. The President of Pakistan, Dr. Arif Alvi, conferred the award to Mariam Durrani, Head of Marketing & Brands Pakistan Cables Ltd. during the ceremony.
Pakistan Cables e-store was launched in September 2019 to offer consumers a hassle free and convenient way of buying general wiring, delivered directly to their door step. With this service now offered in 50 cities and towns, Pakistan Cables has paved the way to ensure its customers are facilitated through various channels . “We launched the e-store anticipating the evolving needs of our customer base, even well ahead of COVID19. We knew that as a leader we wanted to be disruptive and truly empower our customers through innovation”, said Fahd Chinoy, CEO Pakistan Cables Limited.
This was the Company’s second consecutive win for innovation in Pakistan. PCL was also recognized in 2019 by FPCCI for introducing Technological Advancement through ACCC® Conductors in Pakistan.