Karachi: EFU Life Assurance and JS Bank have joined hands and reached new heights by launching innovative offeringsto protect individuals and their families from any and all financial risks when it comes to their lives and health.

An agreement between the two entities was signed at the EFU Life Head Office between President & CEO JS Bank – Basir Shamsie and MD & CEO EFU Life- Taher G. Sachak, in the presence of senior executives from both teams. The event saw the launch of EFU Cover Shield Plan which covers debt payments in case of demise of the insured while EFU Employee Protector Plan provides employed individuals with a “Salary Continuation” feature.

Speaking at the occasionBasir Shamsiestated, “Healthcare haslong been our pivotalfocus area. We have always strived to give back to the community we serve through innovative products that safeguard their safety and well-being. We are pleased that our long-standing association with EFU Life has enabled us to provide top-notch services and offerings to our customers and their loved ones.”

Sharing his thoughts Taher G. Sachak added, “We are pleased to further enhance our relationship with JS Bank through the addition of these new innovative products. Customer segmentation is gaining more importance than ever since the needs of the Customers are constantly evolving. Theseare highly relevant products, especially in the current times, in the context of financial protection and planning for Bank’sCustomers”.

With the commitment demonstrated by the management from both organizations to enrich and enhance the livelihood of its people, the goal to provide innovative healthcare in mitigating life and health risk has become easier.